Coupling Inbound Marketing With Your Online Reputation Management

Unlike how it was in the past, marketing has changed dramatically over the years. Although traditional marketing still exists and is very important to the overall process, inbound marketing is essential at this point and pairing it with your increased reputation is a natural choice.Having a fresh, novel approach to marketingWith traditional marketing, you have to go after your customers. You have to educate them about what they want and need and you have to convince them that you have what they cannot live without. That often involves a lot of interrupting and it often leaves the customer (or potential customer) feeling irritated and put upon. On the other hand, more modern marketing (inbound marketing) takes the opposite approach in many ways. First of all, with inbound marketing, you don’t go after your customers and potential customers. You get your customers to come to you. Because of that approach, those customers and potential customers are prescreened and prequalified. You don’t have any need to twist their arms. They come to you willingly and happily.Another positive feature of inbound marketing is that you will not have to eat up most of your budget to accomplish your goals. Inbound marketing costs very little. With traditional marketing, in all likelihood, you would have been forced to spend a great deal of money in order to accomplish what you set out to do. Because of that, if you owned a small or even medium-size company, you would have had a difficult time competing with larger companies from a marketing perspective. Of course, what follows that is your professional reputation. The more successful you are at causing a stir and getting people to know you and to eventually buy your offerings (after they have believed in your credibility, trustworthiness, and expertise), the better your professional reputation will become.Marketing to the appropriate peopleWhen it comes to your marketing efforts for your business, it is important to choose the most appropriate target audience possible. Your target audience must be interested in what you have to say and in what you can do for them. They must also want to be in the market to buy what you are selling and to feel that you are the best person from whom to buy that particular product and/or service. Additionally, the usual traditional (outbound) marketing approach may no longer work for you. Another thing to keep in mind is the fact that when it comes to outbound marketing efforts, the target audience has gotten very clever about thwarting your efforts. They can block your advertisements, they can put themselves on a “Do Not Call” list, etc. In other words, they have ways of avoiding you entirely.On the other hand, inbound marketing can be extremely effective and, if you do it correctly, your target audience members may not even be aware that you are trying to sell them anything at all (not even at some point in the future). When it comes to inbound marketing, the approach that the technique takes is concentrating on drawing people, converting prospects to eventual customers, closing the sale, and satisfying those customers on a long-term (or permanent) basis. Inbound marketing creates solid, enduring relationships that last for very long time and are mutually beneficial. Those relationships create a very positive feeling between the other people and you. Again, along with successfully marketing your brand, your reputation will also get a boost and it will become stronger and stronger. Inbound marketing will general more online traffic, it will create new leads, and it will allow you to ultimately increase your revenue.How do you ensure that your inbound marketing campaign is successful?The best way to ensure that your inbound marketing campaign is successful is by writing and posting top-notch content. You want to share content that is well written, innovative, insightful, and amazing to the point where other people feel compelled to share it with people they know and trust. If your content was done correctly, it will answer all of your target audience’s questions (even the ones that they haven’t asked yet). In fact, you want them to seek the answers automatically from you. If you can get them to that point, you will be good to go.Making loyal customers from target audience membersWhen it comes to the nature and approach of inbound marketing, it is important to understand that the relationship and interactions between human beings is at the heart of it. Your target audience members are critical to your professional success; however, on some level, it is even more critical that you create loyal customers who will stick with you for a very long time to come. If you can create brand champions, you won’t have anything to worry about.ConclusionUsing inbound marketing to help boost your professional reputation is a brilliant thing to do. Inbound marketing is a proven, successful, intelligent approach to marketing your brand. It is very easy to learn how to use it and it is extremely effective. You will start to see positive results within a relatively short amount of time. Outbound marketing is an approach that interrupts the target audience members to get your point across. It is a hard approach and, although it works well when paired with inbound marketing, it often doesn’t work so well by itself. On the other hand, inbound marketing has tremendous benefits for everyone involved (on both sides of the fence).

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Dry Skin Care – Tips to Improve Your Dry Skin

Like regular basic good skin care, dry skin care must be performed on a daily basis. Proper cleansing, toning, and moisturizing practices should become as natural and routine to your day as exercising regularly, eating a healthy diet, working and getting plenty of rest.Dry skin results from a low level of skin oil, or sebum.This condition can be inherited but numerous other factors can interfere with the production of sebum. Extreme temperatures, wind, and air-conditioning can exacerbate the condition, causing the skin to feel tight, or to chap or crack. Smoking, cosmetics, chemicals, environmental pollution and high stress compromise dry skin and cause the skin to appear dull and to wrinkle, particularly around the eyes and mouth. All the more reason to practice smart dry skin care.Skin disorders such as eczema, psoriasis, dermatitis, and seborrhea, as well as certain drugs (e.g., antihistamines, antispasmodics, and diuretics) can also cause dry skin. Treating these disorders and avoiding these drugs will help improve your dry skin condition.Avoid that which will make you unhealthy on the inside and reduce your chances of developing unhealthy skin. Can’t imagine getting through a day without a cigarette? Then imagine having dry, wrinkled skin that makes you look 20-30 years older than you are. Is that an incentive to stop smoking and regularly practice dry skin care?We’re not saying change is easy. But change, in the long run, may be the best thing that ever happened to you. Proper good skin care, in general, and dry skin care, in particular, are certainly within the reach of anyone concerned about the health and look of their skin. Think of how you want to look and feel in 6 months, a year, two years. You absolutely can improve how you look and feel within a short period of time. Why not make the decision to help yourself attain better skin.Oh, I almost forgot, one more thing you have to give up, if you want to enjoy healthy skin. This applies not only to people with dry skin, but to anyone who wants to have clear, beautiful skin. Your skin’s number one enemy is the sun. Sun worshippers (me included), accept that as a fact. And the number one rule of dry skin care follows: PROTECT YOUR SKIN FROM THE SUN!As much as many of us love the sun, and love to bake in it, and walk and play in it, and love how it bronzes our skin and makes us feel healthy and limber and sexy and carefree, make no mistake, the sun can kill you, if you let it.This is no knock on the sun, believe me. The sun gives life and provides us essential vitamin D, but the sun can also inflict irreversible damage to our skin, causing it to age prematurely, to dry and wrinkle and sag, and more alarmingly, to develop precancerous moles and sun spots and carcinomas, and cancerous melanomas.So as much as we love the sun, we have to interact with it in a smart way. Click on Good Skin Care: 14 Ways to Improve Your Skin for more information about protecting yourself from the harmful effects of too much sun exposure.Here are a few solid dry skin care tips to heed:In winter, when the air’s humidity is lower, your skin dries out faster. Keep that in mind when you choose a moisturizer. Use a stronger moisturizer in the winter and a lighter moisturizer in the summer, when the humidity is higher.
As we age our skin becomes thinner and drier. As a result our skin is more prone to damage in the form of cuts and cracking. Be especially careful when handling tools and utensils, and when coming into contact with harsh or abrasive surfaces or objects.
Exercise regularly to increase blood circulation, which helps to nourish your skin and cleanse it from within.
Dry skin care no-brainer: drink plenty of clean water to improve skin hydration. At least 2 quarts every day.
Clean your skin carefully. Because dry skin is more easily damaged than oily or normal skin, practice good, safe cleansing to prevent dead skin cells mixing with dirt and grime and leading to infection.
Avoid excessive washing, especially with hot water, which evaporates more rapidly than tepid or lukewarm water. Too much contact with water will remove natural oils and moisture from the skin and encourage further drying. People with dry skin, especially the elderly, should avoid bathing or showering with hot water.
Keep your baths or showers to less than 15 minutes to avoid the loss of natural oils that help retain your skin’s moisture.
Avoid commercial soaps that dry out the skin. Choose a natural moisturizing soap that has a neutral ph value.
Great dry skin care technique: after showering lightly apply virgin coconut oil to your face and massage gently to get your blood circulating and to refresh your face.
Avoid cold cleansing creams, which are made from hydrogenated oils. These oils actually dry out the skin and lead to wrinkles. Try instead patting virgin coconut oil or pure olive oil on your skin to cleanse it. Wash off with tepid or warm water and pat dry with a soft cloth.
Always moisturize your skin – face, neck, body – after your bath or shower. Moisturize your hands after washing them.
Take evening primrose oil supplements to strengthen your skin and increase your skin’s moisture content. * Get plenty of sleep to allow the skin to repair itself at the cellular level.
For some great ways to improve the look and feel of your dry skin using simple, inexpensive products you can purchase at you local food market or grocery store.There is no mystery to proper dry skin care. First, make the decision to practice regular and consistent good skin care. That may mean giving up something (something that is probably bad for you anyway), or taking whatever measures are necessary to promote your overall physical and mental health and the health and appearance of your skin. Once you’ve committed to making your skin look and feel great, use common sense. Keep in mind the guidance and tips provided above for practicing proper dry skin care, and enjoy healthy better skin for the rest of your life!